We carefully selected 10 of the leading Pakistani publishes which caters majority of Ex-pat and British born community when it comes to online content consumption. With the combine reach of more than 3 million users every month carefully day part strategy was deployed.
Metrics like CTR and ad viewability were closely monitored throughout the campaign. Daily monitoring of publishers sites gave us insight as to which portal has the highest visitor engagement and by far News related content was popular. Standard five IAB banners deployed to make we achieve decent CTR.
The campaign over-delivered on the impressions target, delivering over 2.5 million in just over 2 weeks. CTR was ten time better than industry average with more than 60% ad-viewability.